Evian Babies As Art

0 CommentsWednesday • September 8, 2010 • by Imei

I am willing to bet that many of you have already seen at least one of the Evian Babies commercials, where babies are posed by their parents in a green screen room, filmed, and their bodies are manipulated with simulations to dance and rollerskate into complicated configurations while still approximating the typical awkward movements of babies.

If you missed the commercials (which I believe came out around 2009 or slightly earlier), here’s a link to the international version to a Rapper’s Delight.

Are commercials art? In my book, they can be. You may have seen whole shows based around selection of the best commercials of the year. As companies sink more money into advertising, they have been forced to use technology, innovation, and imagination to capture the attention of their viewers. And if you haven’t noticed, viewer’s standards are growing.

My check list:
1. Engaging
2. Contains an emotional message
3. Entertaining
4. Provocative and thought-provoking
5. Creative
6. Expressive of the artist/designer

Here’s a video for the making of the Evian’s Baby commercial. After you watch this brief look behind the scenes of the commercial, you be the judge of whether that was art.

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